How to Increase Conversions on Your Website

How to Increase Conversions on Your Website

Ah, conversions—the holy grail of website success. You can have the slickest design, the wittiest copy, and the kind of branding that makes people think, “Wow, these folks have their act together.” But if your visitors aren’t turning into customers, subscribers, or leads? Well, that’s like having a five-star restaurant where no one orders the food.

So, let’s talk about how to actually get people to take action on your website. No fluff, no jargon—just real, practical strategies that work.

1. Make Sure Your Website Doesn’t Scare People Away

Let’s be real: some websites are downright terrifying. And I don’t mean in a horror-movie way—I mean in a “Why is this page so cluttered?” or “Why did an ad just punch me in the face?” kind of way.

Simplify Your Design

If your website looks like it was built in 2007 and hasn’t been touched since, it might be time for a facelift. A clean, modern design builds trust. Visitors should be able to immediately understand what you offer and where to go next.

Think of your website like a well-organized grocery store. If someone walks in and can’t find the bread aisle because there are random signs everywhere, they’re just going to leave. Same with your website—make navigation intuitive.

Speed Matters

Slow websites kill conversions. No one has the patience to wait for a page to load. Studies show that even a one-second delay can reduce conversions by 7%. That may not sound huge, but if your site makes $10,000 a month, that’s a loss of $700 just because your site took a beat too long.

Test your speed using Google’s PageSpeed Insights and optimize accordingly. Compress images, use caching, and if you’re on a slow hosting plan, consider upgrading.

2. Your Call-to-Action (CTA) Needs to Be Crystal Clear

Have you ever walked into a store, looked around, and had no idea what to do next? No signs, no helpful employees—just vibes? That’s a terrible experience. Your website is the same way.

Use Action-Oriented Language

“Submit” is boring. “Sign Up Now” or “Get Your Free Guide” is exciting. Your CTA should make it obvious what happens next and why the visitor should care.

Make It Stand Out

If your CTA blends into your site like camouflage, it won’t get clicked. Use contrasting colors, bold fonts, and a button instead of just a text link.

Reduce Friction

Don’t make people jump through hoops. If you’re asking someone to fill out a form, only ask for what’s truly necessary. Name, email? Cool. Name, email, phone number, company, favorite pizza topping? Too much.

3. Build Trust Like Your Business Depends on It (Because It Does)

People don’t buy from websites they don’t trust. It’s that simple.

Use Testimonials and Reviews

Nothing builds credibility like real people vouching for your product or service. Display reviews prominently, and use real names and photos when possible (because “John D.” with a stock photo screams fake).

Showcase Security

If you’re asking people for their credit card information or personal details, they need to feel safe. SSL certificates, trust badges (like “Secure Checkout” icons), and clear privacy policies help reassure visitors.

4. Optimize for Mobile (Because That’s Where Your Customers Are)

More than half of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re basically slamming the door in the face of half your potential customers.

Make Sure Your Site is Responsive

Your website should look and function beautifully on any device. If people have to pinch and zoom to read your text, they’re gone.

Simplify Your Forms

Filling out a 10-field form on a phone is like trying to juggle while riding a unicycle—way too much effort. Keep it short and sweet.

5. Use Persuasive Copy That Connects with Your Audience

Your words matter. A lot.

Address Pain Points

People don’t buy products or services—they buy solutions. If you’re selling accounting software, don’t just say, “Best accounting software.” Instead, say, “Stop drowning in spreadsheets. Automate your bookkeeping in minutes.” The second one speaks to a problem and offers a solution.

Make It Conversational

No one wants to read robotic, corporate jargon. Write like you’re talking to a friend. Be engaging. Be human.

6. A/B Test Everything

Sometimes, the smallest tweaks can make the biggest difference.

Test Different CTAs

Would “Get Started” perform better than “Try It Free”? You won’t know until you test. Use A/B testing tools like Google Optimize or Optimizely to see what resonates best with your audience.

Experiment with Different Landing Page Designs

Maybe a shorter page works better. Maybe a video boosts conversions. Try different versions and analyze the results.

7. Offer Something Valuable for Free

People love free stuff. Give them a reason to stay engaged with your brand.

Lead Magnets Work Wonders

A free guide, a discount code, a webinar—whatever makes sense for your business. If visitors get something valuable in exchange for their email, they’re far more likely to convert down the road.

8. Work with Experts Who Know What They’re Doing

Look, you can implement a lot of these strategies yourself. But if you really want to optimize your website for conversions, sometimes it’s best to call in the pros.

At White Mountain Solutions, we specialize in building high-converting websites for businesses in Calgary, Alberta and beyond. From design to optimization, we help businesses turn visitors into customers—without the headaches.

Final Thoughts

Increasing conversions isn’t about tricking people—it’s about making your website so seamless, so engaging, and so trustworthy that visitors want to take action.

Start by fine-tuning your design, clarifying your CTAs, building trust, and optimizing for mobile. Then, test different strategies and see what moves the needle. And if you ever need a hand? You know where to find us.

Now go forth and start converting!